Podcast Protecting the Wild: Merging Tourism and Conservation in Africa

Podcast Protecting the Wild: Merging Tourism and Conservation in Africa

Brooke Friswold, Regional Director Africa at Bring The Elephant Home, shares a compelling vision for how conservation, science, and hospitality can work together to create sustainable ecotourism models. In this episode, she outlines efforts to rewild South Africa’s captive elephants, develop data-driven policies to protect elephant wellbeing, and launch immersive conservation tourism programs that fund research and uplift communities. Whether it’s community-led chili farming in Thailand or luxury lodges funding scientific initiatives in Africa, Brooke makes the case for a future where tourism does more than observe, it actively protects.

Podcast Africa Hospitality Investment Forum

Bring The Elephant Home

In Africa, our work centers on elephant well-being and conservation, science-based research, governmental advocacy, and community integration. Through our Conservation Research Collaborative, we actively support elephant conservation across Southern Africa by training, supporting and advising research endeavours conducted by various entities.

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